This is a mostly terrible article, full of boring stereotypes about what men like, what men want to read about, and how to market books to men. It also contains the bizarre idea that there aren’t more books marketed at men because the publishing industry is dominated by female executives (what, don’t women want to make money too?). However, I agree with Pinter’s conclusion that the idea that “men don’t read” has led to a chicken-and-egg situation: men don’t read, so we don’t publish as many books aimed at a male audience. Since there aren’t as many books targeted at men, men are perceived as not reading. I also agree that the only way to break out of this cycle is for the publishing industry to target more books specifically at men and boys.